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Article: How Big-Name Jewellery Stores Compare to Custom Jewellers

How Big-Name Jewellery Stores Compare to Custom Jewellers

As a consumer, you may ask yourself whether you should shop from a brand/store that you know or from a local Calgary jeweller. We’ve created this list of what to look for so you can adequately identify the pros and cons.

Quality: Big Name Jeweller vs. Custom Jeweller

Jewellery store chains usually buy their diamonds and gemstones in bulk; while this may be the most efficient way of doing business, quality is often sacrificed in the process. On the other hand, you can trust a local custom jeweller to provide only the highest quality stones. They source their materials from reputable suppliers and often hand pick each stone.

Service and Experience: Big Name Jeweller vs. Custom Jeweller

Big name jewellery stores often spend a lot of money on their displays and storefronts to create a comfortable and luxurious experience for couples looking for the perfect ring. However, they can become crowded, and you may find yourself waiting for a while. They also take time to perform repairs. Oftentimes they send them to repair depots out of city, out of province, even out of country! A local jeweller does jewellery repairs in town so you won’t have to wait as long to get your ring back, and you also don’t have to worry about it being lost in shipping. In addition, the environment is friendly and helpful. You can schedule private appointments for one on one consultations with the full attention of the jeweller.

Choices: Big Name Jeweller vs. Custom Jeweller

When it comes to the number of choices available for diamond engagement rings, big-name jewellers often carry uniform pieces that have been mass-produced and are available in multiple stores. When you choose to design your own custom engagement ring, the options are endless. A Calgary jeweller can provide insight and assistance throughout the process so that you can have a ring unlike any other.

Price: Big Name Jeweller vs. Custom Jeweller

When it comes to jewellery, you get what you pay for. Big name stores are capable of offering lower prices on a specific design because they buy that piece in bulk. However if you want to make any changes or personalize the piece in any way, you pay extremely high custom fees as they have already laid out money on the product in store. If you want to ensure your engagement ring is of the highest quality and a fair price, consider buying from a custom jeweller in Calgary. Come into Marlow Design where we can create and perfect any piece of custom jewellery.

For the best diamond rings, family jewellery or jewellery repairs, resizing and cleaning, we have you covered. Let us be your one-stop jewellery shop! Questions? Contact us today for a free quote! Phone: 403-992-8452 Visit: